Which emotions do people express most often on social media when graduating, buying a home, and during pregnancy/giving birth?
To find out, Networked Insights analyzed billions of posts on social networks to determine which positive and negative emotions consumers express during these times. In particular, the researchers looked to see whether the posts around each event conveyed excitement, anxiety, love, or hate.
Overall, people tend to express positive emotions on social media for all the big life events examined, with nearly three-quarter of conversations about graduation (73.9%), home buying (72.5%), and pregnancy/birth (71.2%) being positive.
Below, additional key findings from the report.
- 52% of social posts about recently graduating express like/love, with the top topic being about now having a career rather than a job.
- 19% of posts express anxiousness, with the top topic being about the future moving too fast.
Recently Bought a Home
- 51% of social posts about recently buying a home express like/love, with the top topic being about bringing pieces of the old home to the new one.
- 21% of posts express anxiousness, with the top topic being about trying to find services in the new area.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji