Which emotions do people express most often on social media when graduating, buying a home, and during pregnancy/giving birth?

To find out, Networked Insights analyzed billions of posts on social networks to determine which positive and negative emotions consumers express during these times. In particular, the researchers looked to see whether the posts around each event conveyed excitement, anxiety, love, or hate.

Overall, people tend to express positive emotions on social media for all the big life events examined, with nearly three-quarter of conversations about graduation (73.9%), home buying (72.5%), and pregnancy/birth (71.2%) being positive.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji