Some 42% of chief information officers (CIOs) say their company does not have the seamless integration of marketing and information technology necessary to properly support digital marketing projects, according to a recent report from Robert Half Technology and The Creative Group.
In contrast, just 24% of marketing executives say their company is not structured properly to support digital marketing efforts.
The report was based on data from a survey of 2,500 CIOs and 400+ US advertising and marketing executives.
CIOs as well as marketing executives say the top two things their companies are currently doing to better support digital marketing strategies are (1) tasking employees to collaborate more closely and (2) hiring staff with a mix of technical and marketing skills.
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