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Marketers say they spend on average just 36% of their workweek performing the primary duties of their jobs, according to a recent report from Workfront.

The report was based on data from a survey of 207 marketers in the United States who work at companies with 500 or more employees.

Respondents say they spend, on average, 16% of their workweek dealing with email, 12% on administrative tasks, 12% in useful/productive meetings, 9% on nonessential tasks, 9% in wasteful meetings, and 7% on everything else.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji