For this holiday season, 80% of consumers plan to spend as much as or more than they did last year, according to a recent report from SAS.

The report was based on data from a survey of 3,458 consumers in the US, Canada, the UK, Australia, and New Zealand.

The US leads expected spending growth, with 29% of US respondents saying they plan to spend more this year. Most Canadian shoppers, on the other hand, say they are tightening their budgets this year.

Millennial respondents (age 18-29) are the most likely to say they will increase their spending this year, whereas older consumers are the most likely to say they'll stick with last years budget.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji