The report was based on data from a survey conducted in the fall of 2015 of 9,400 teens, with an average age of 16. Respondents came from a geographically diverse subset of high schools across the United States.
Nike is by far the most popular clothing brand with teens (27% cite it as their favorite), followed by Forever 21 (7%), American Eagle (6%), Ralph Lauren (5%), and Urban Outfitters (3%).
Nike also tops the list of footwear brands, with 50% of teens saying it is their favorite.
Amazon is the most popular shopping website with teens (38% cite as their favorite), Michael Kors is the top handbag brand (31%), and MAC is the most liked beauty brand.
About the research: The report was based on data from a survey conducted in the fall of 2015 of 9,400 US teens, with an average age of 16.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji