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The Most Popular Fashion and Beauty Brands With Teens

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Nike is both the most popular clothing brand and the most popular footwear brand with teenagers in the United States, according to a recent report from Piper Jaffray.

The report was based on data from a survey conducted in the fall of 2015 of 9,400 teens, with an average age of 16. Respondents came from a geographically diverse subset of high schools across the United States.

Nike is by far the most popular clothing brand with teens (27% cite it as their favorite), followed by Forever 21 (7%), American Eagle (6%), Ralph Lauren (5%), and Urban Outfitters (3%).

Nike also tops the list of footwear brands, with 50% of teens saying it is their favorite.

Amazon is the most popular shopping website with teens (38% cite as their favorite), Michael Kors is the top handbag brand (31%), and MAC is the most liked beauty brand.


About the research: The report was based on data from a survey conducted in the fall of 2015 of 9,400 US teens, with an average age of 16.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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