The report was based on data from a survey of nearly 200 online retail marketers who attended the National Retail Federation's Shop.org conference in October 2015.
Some 60% of the marketers surveyed say they now use purchase behavior data to send more relevant emails to consumers, and 50% use demographic data such as gender, age, and location.
Below, additional key findings from the report.
Some 61% of retail marketers say they personalize email subject lines based on customer data; only 36% personalize the body copy of emails.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji