Under various circumstances, many Americans would share personal information or permit surveillance in return for getting something of perceived value, according to a recent report from the Pew Research Center.
The report was based on data from survey of 461 US adults as well as in-person interviews with nine online focus groups of 80 people. Participants were presented with six situations involving privacy tradeoffs, then asked for their reaction to each.
Most respondents (54%) say it is acceptable for employers to install monitoring cameras if there has been a series of workplace thefts, and nearly half (47%) are willing to let stores track their purchases via programs such as loyalty cards in exchange for occasional discounts.
However, most (55%) respondents say they do not feel comfortable allowing a company to install a "smart thermostat" in their home that would monitor their movements in exchange for a potentially lower energy bill.
Most (51%) also would not join a new social media platform that would help them reconnect with old classmates in exchange for a real name, a photo, and permission to serve targeted ads.
Some 17% of of all respondents say they wouldn't take any of the deals described in the six scenarios presented in the study, and 4% say they would accept all of the deals.
For more findings from the report, check out the infographic:
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji