The report was based on data from a survey of 150 consumers and 140 marketing professionals.
Some 70% of respondents say they have shared a brand's video in the past with a friend or on social media channels.
Just over three-quarters (76%) of respondents say they would be open to sharing a brand's video if it was entertaining.
Nearly 7 in 10 (69%) say they might share if a video was of interest to their followers; 65%, if it were informative; and 55%, if it were inspirational.
About the research: The report was based on data from a survey of 150 consumers and 140 marketing professionals.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji