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Trump vs. Sanders: Who's Winning on Twitter?

by Ayaz Nanji  |  
February 26, 2016

Donald Trump and Bernie Sanders have been two of the most talked about presidential candidates this election cycle by the press, but what about on social media? Which maverick US politician has the most followers on Twitter and the highest number of interactions per tweet?

To find out, quintly analyzed the Twitter presences of both Trump and Sanders through the end of January 2016.

So far Trump is the clear winner in terms of Twitter audience, with 5,940,061 followers; that compares with 1,256,549 followers for Sanders through the end of January.

Trump also receives more interactions (favorites, retweets, etc.) per tweet on average compared with Sanders, though the Democratic senator did have a series of more popular tweets in the late fall of 2015.

Both Trump and Sanders had a steady increase in the number of people following them on Twitter after the first debates, the analysis found.

The researchers also found a strong positive correlation between the candidates' follower counts and approval ratings (r² = .83 for Trump; r² = .89 for Sanders).

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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