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Digital Tools Recommended Most by SMB Owners [Infographic]

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Which digital products and services are small and midsize business (SMB) owners most likely to recommend to their peers?

To find out, Alignable examined 4Q15 data from ratings and reviews contributed to its platform by more than 6,000 SMB owners across 7,000 online communities in North America.

Each product was given a Net Promoter Score (NPS), calculated by subtracting the percentage of detractors (those who rated a product between 0-6 on a 10-point scale) from the percentage of promoters (ratings of 9 or 10).

WordPress received the highest NPS (73) of the products and services examined, followed by Authorize.net (58) and MailChimp (50).

Yelp received the lowest NPS (-66), followed by Groupon (-65) and Web.com (-61).


Check out the infographic below for more insights from the report.

About the research: The report was based on 4Q15 data from ratings and reviews contributed to its platform by more than 6,000 SMB owners across 7,000 online communities in North America.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Alan Belniak Thu Mar 3, 2016 via web

    Thanks for sharing, Ayaz. Indeed, the data is interesting - there are some surprises on the list. What's interesting to note is the relative changes for some of the brands we've reviewed previously. Even more interesting is to see how these NPS scores compare to what the brands themselves publish. The discrepancies are eyebrow-raising.

    (disclosure: I work at Alignable)

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