Brands that have adopted responsive email design are receiving many more clicks on the content inside their messages, according to a recent report from Yesmail.

The report was based on data from millions of emails sent by Yesmail customers in 4Q15, as well as data from previous quarters.

More than half of all opens in 4Q15 occurred on mobile devices both for brands that used responsive email design and for those that did not, the analysis found.

However, mobile clicks accounted for less than half of total clicks for brands that sent no responsive messages; in contrast, mobile clicks accounted for 58% of all email clicks for brands that sent only responsive messages.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji