Nearly two-thirds (64%) of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S Business Communications and Harris Poll.

The report was based on data from a survey conducted between March 24 and March 29, 2016 among 2,018 US adults (age 18 and older).

Some 39% of respondents say they follow business leaders online.

Additional key findings from the survey:

  • 64% of respondents say business leaders at large companies should not share personal opinions on social media.
  • 36% of respondents want business leaders to address their company's vision on social media.
  • 35% want CEOs to talk about products and services.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji