The report was based on data from a survey conducted between March 24 and March 29, 2016 among 2,018 US adults (age 18 and older).
Some 39% of respondents say they follow business leaders online.
Additional key findings from the survey:
- 64% of respondents say business leaders at large companies should not share personal opinions on social media.
- 36% of respondents want business leaders to address their company's vision on social media.
- 35% want CEOs to talk about products and services.
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