Mother's Day email subject lines that elicit emotion have a 21.5% higher open rate than those that do not, according to recent research from Yesmail and Persado.

The report was based on an analysis of 118,000 emails sent by Yesmail clients during the two weeks leading up to Mother's Day in 2014 and 2015. More than 12,000 unique subject lines were included in the data set.

Nearly two-thirds of all Mother's Day-themed emails include subject lines the elicit at least one emotion, the analysis found.

The average open rate for these emails is 10.3%, compared with 8.5% for those that do not elicit an emotion.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji