Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The Most Important Mobile E-Commerce Features

by   |    |  1,275 views

Consumers who use their smartphones to shop say the most important feature of a mobile e-commerce offering is the ability to allow shoppers to easily see product photos, according to a recent report from Nielsen.

The report was based on data from a survey of 3,734 adults age 18 and older in the United States who have used their smartphone or tablet for mobile shopping, paying, or banking in the past 30 days.

Some 62% of respondents say being able to see product photos is an important feature when using their smartphone to shop.

Less than half, 48%, say having a mobile-friendly site is important.

Other highly-desired e-commerce features are clear product descriptions (44%), product reviews (44%), and pricing (44%).


About the research: The report was based on data from a survey of 3,734 adults age 18 and older in the United States who have used their smartphone or tablet for mobile shopping, paying, or banking in the past 30 days.


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!