American teenagers now spend more time watching video on Netflix and YouTube than watching traditional cable television, according to recent research from Piper Jaffray.

The semi-annual Taking Stock With Teens report was based on data from a survey of 6,500 high school teenagers (average age 16.5 years) across the United States. Respondents were surveyed about their spending patterns, brand affinities, and media preferences.

Respondents say they spend 61% of their video viewing time watching Netflix and YouTube (38% on Netflix, 23% on YouTube, on average).

Teens say they spend just 26% of their video viewing time watching cable television, on average.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji