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The Content Sharing Habits of Facebook Users

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More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl.

The report was based data from a survey conducted in April 2016 of 2,000 Facebook users. Respondents were polled on their habits sharing content from external websites, video platforms, etc., on the social network.

Some 18% of respondents say they share third-party content more than once a day, on average; 10% say they do so about once a day.

Fully 25% say they share third-party content just 2-6 times a week, 38% say they do so less than once a week, and 9% say they never do.


Men and women are equally likely to share both funny content and serious news content on Facebook, the survey found.

Men are 8% more likely to share satirical news articles/videos. Women are more likely to share inspirational stories and beautiful photos.

Millennials are the generation most likely to share memes. Baby Boomers are most likely to share political content.

About the research: The report was based data from a survey conducted in April 2016 of 2,000 Facebook users. Respondents were polled on their habits sharing content from external websites, video platforms, etc., on the social network.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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Comments

  • by William Blake Wed Jun 15, 2016 via web

    Thanks for sharing the great research

  • by TrulyLife Tue Aug 16, 2016 via web

    Quite an informative and insightful read on the social media content sharing habits...

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