The report was based data from a survey conducted in April 2016 of 2,000 Facebook users. Respondents were polled on their habits sharing content from external websites, video platforms, etc., on the social network.
Some 18% of respondents say they share third-party content more than once a day, on average; 10% say they do so about once a day.
Fully 25% say they share third-party content just 2-6 times a week, 38% say they do so less than once a week, and 9% say they never do.
Men and women are equally likely to share both funny content and serious news content on Facebook, the survey found.
Men are 8% more likely to share satirical news articles/videos. Women are more likely to share inspirational stories and beautiful photos.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji