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The Content Sharing Habits of Facebook Users

by Ayaz Nanji  |  
June 13, 2016

More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl.

The report was based data from a survey conducted in April 2016 of 2,000 Facebook users. Respondents were polled on their habits sharing content from external websites, video platforms, etc., on the social network.

Some 18% of respondents say they share third-party content more than once a day, on average; 10% say they do so about once a day.

Fully 25% say they share third-party content just 2-6 times a week, 38% say they do so less than once a week, and 9% say they never do.

Men and women are equally likely to share both funny content and serious news content on Facebook, the survey found.

Men are 8% more likely to share satirical news articles/videos. Women are more likely to share inspirational stories and beautiful photos.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by William Blake Wed Jun 15, 2016 via web

    Thanks for sharing the great research

  • by TrulyLife Tue Aug 16, 2016 via web

    Quite an informative and insightful read on the social media content sharing habits...

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