The report was based on data from a survey of 1,000 parents in the United States conducted in July 2016.
The most common mobile shopping activities listed by respondents are comparing prices (65% use their smartphones to do so) and searching for coupons/deals (62%).
Those are followed by creating shopping lists (53%), checking store hours (52%), researching products (49%), accessing saved coupons (48%), finding nearby store locations (48%), checking product reviews (43%), and buying directly from their device (42%).
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