Which social networks do consumers use most to share third-party articles? Are the most shared text pieces on social media generally positive, negative, or neutral in tone?
To find out, Fractl partnered with BuzzSumo to analyze the 1 million most shared articles on social media between December 2015 and June 2016. The data set included 3 billion content shares across five networks (Facebook, Twitter, Google+, Pinterest, and LinkedIn) from third-party publishers such as BuzzFeed, BBC, and Vice.
Below, key findings from the report.