The report was based on data from a survey of more than 500 users of the location-based augmented reality mobile app.
The majority (57%) of respondents say they use the game between one and three hours a day, on average; 14% say they play for more than three hours a day.
Nearly three-quarters (71%) of players say they have visited a business because there was a PokeStop or Gym nearby.
Some 36% of players say they think they've been intentionally lured to a location by a business, 17% don't think it was intentional, and 47% are not sure.
Check out the infographic below for more findings from the survey.
About the research: The report was based on data from a survey of more than 500 users of the location-based augmented reality mobile app.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji