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Marketers plan to spend more time and more money on email marketing this year than they did last year, according to recent research from Email on Acid.

The report was based on data from a survey conducted in November 2015 of 3,550 marketers who work in the United States.

Some 72% of respondents say they plan to spend more time on email marketing this year and say they 87% plan to spend more money.

Marketers say the additional budget will be spent on technology/tools (60% plan to invest in), list growth (38%), development (38%), and design (32%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji