Millennials in the United States are heavy users of Facebook's platforms, they are less worried about privacy compared with older consumers, and they are still influenced by email campaigns, according to recent research from Fluent.
The report was based on data from a nationwide survey of 1,769 Millennial adults (age 18-34) and 1,191 non-Millennial adults (age 35+). Participants were asked about their device use and how they interact with various digital media channels.
Below, key findings from the report.
Facebook is the top social network among Millennial adults: 43% rank it as the social channel they use most. However, that's lower than the percentage of non-Millennial adults (63%) who rank Facebook as the social network they use most.
Instagram, owned by Facebook, is the social network that the largest proportion (24%) of younger Millennials (age 18-24) say they use most.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji