Most emails sent by marketers in the second quarter of 2016 were opened on mobile devices, according to recent research from Experian.

The report was based on 2Q16 Experian data from the company's roster of business clients.

Some 58% of all email opens it examined occurred on mobile phones or tablets (45% phones, 13% tablets) in 2Q16, a 14% increase from a year earlier.

Although desktop computers accounted for only 42% of email opens, they were responsible for 49% of email-generated revenue tracked by Experian.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji