Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch.

The report was based on data from a survey of 304 social media marketers who work for companies that have more than 100 employees.

Some 59% of respondents say they agree with the following statement: "Paid social is more effective than organic social."

Some 33% of respondents are neutral about that statement, and 8% disagree with it.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji