Each month, American adults on average watch just 9.6% of the television channels they receive, according to recent research from Nielsen.

The report was based on 2Q16 Nielsen Total Audience data, which takes into account US viewing behavior across multiple platforms.

Adults in the US receive 206 television channels, on average, but watch only 20 each month, on average.

The number of channels watched each month has decreased by one over the past two years, the analysis found.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji