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How Far Consumers Travel to Make Everyday Purchases

by Ayaz Nanji  |  
November 8, 2016

Most US consumers say they typically travel 20 minutes or less to make everyday purchases, according to recent research from Access Development.

The report was based on data from a survey conducted between June 15 and August 18, 2016 among 2,131 consumers in the United States. Everyday purchases were defined by the researchers as "groceries, fuel, oil changes, shopping, etcetera."

Some 93% of respondents say they typically travel 20 minutes or less to make their everyday purchases, and 87% of say they typically travel 15 minutes or less.

People who live in urban areas tend to travel less to shop compared with rural consumers. Some 92% of urban consumers say say they typically travel 15 minutes or less to make everyday purchases, whereas 70% of rural consumers say they typically travel 20 minutes or more.

The more frequently a product needs to purchased, the less people are willing to travel, the analysis found.

For example, consumers say they travel 6 minutes, on average, to buy gas, whereas they travel 20 minutes, on average, to buy clothing/shoes.

When proximity is excluded from consideration, consumers say quality and price are the most important factors that influence their everyday purchase decisions.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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