Most US consumers say they typically travel 20 minutes or less to make everyday purchases, according to recent research from Access Development.

The report was based on data from a survey conducted between June 15 and August 18, 2016 among 2,131 consumers in the United States. Everyday purchases were defined by the researchers as "groceries, fuel, oil changes, shopping, etcetera."

Some 93% of respondents say they typically travel 20 minutes or less to make their everyday purchases, and 87% of say they typically travel 15 minutes or less.

People who live in urban areas tend to travel less to shop compared with rural consumers. Some 92% of urban consumers say say they typically travel 15 minutes or less to make everyday purchases, whereas 70% of rural consumers say they typically travel 20 minutes or more.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji