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Some 90% of consumers say they value having a mobile device with them when holiday shopping in-store, according to recent research from Opera Mediaworks.

The report was based on data from a survey of 800 consumers in the United States who use mobile devices.

Nearly half (47%) of respondents say they use a mobile device to check competitors' prices when holiday shopping in a store, 36% say they look up product reviews, and 30% say they sign up for store promotions/discounts.

Some 40% of respondents say they have made a purchase because of a mobile advertisement, and 57% say they would do so if an offer were relevant.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji