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The Most Loved, Fun, Relevant, Engaging, Social, and Helpful Brands

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Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States, according to recent research from Accenture Interactive and FJORD.

The report was based on data from a survey of more than 26,000 people in the US, UK, and Brazil. Respondents were asked to name which brands they love the most, as well as to rank brands in specific verticals.

Samsung ranks as the fourth most-loved brand by US consumers; Sony is fifth, followed by Google, Amazon, Fitbit, Facebook, and Wal-Mart.

Survey respondents were also asked to rate how much the brands they love are fun (holds my attention in an entertaining way), relevant (gives me clear and customized information I want, when I want it), engaging (identifies with my individual needs and wants), social (helps me connect with others), and helpful (is efficient, easy, and adapts over time).


US consumers rank Netflix as the most fun brand, Fitbit as the most relevant brand, Apple as the most engaging brand, Facebook as the most social brand, and Amazon as the most helpful brand.

About the research: The report was based on data from a survey of more than 26,000 consumers in the US, UK, and Brazil.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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