The report was based on data from a survey conducted in September 2016 of more than 1,000 consumers age 18 and older in the United States.
Only one in five respondents say it's not a big deal if someone uses a smartphone at the holiday table.
Some 59% of respondents say their family and friends are good about keeping their smartphones away during the holidays, up from 36% who said the same a year ago.
Nearly half of Millennials (47%) say using a smartphone at the holiday table is appropriate only when taking photos.
Respondents say discussing politics is a much bigger cause of tension at the holiday table than smartphone use (65% say politics causes tension vs. 35% say smartphone use does).
About the research: The report was based on data from a survey conducted in September 2016 of more than 1,000 consumers age 18 and older in the United States.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji