The report was based on data from a survey of 1,900 consumers age 18 and older who live in the United States.
Some 7% of respondents say the marketing emails they receive are always useful, and 8% say they are frequently useful.
In addition, 29% of respondents say marketing emails are sometimes useful, 33% say they are rarely useful, and 24% say they are never useful.
Younger respondents, those age 18-29, find marketing emails more useful in general than do older respondents (age 30+).
Some 56% of consumers say they receive way too many marketing emails; 23% say they receive a few too many marketing emails; 12% say they receive the right amount; and 8% say they receive too few.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji