Only 15% of Americans say the emails they receive from marketers are frequently or always useful, according to recent research from Fluent.

The report was based on data from a survey of 1,900 consumers age 18 and older who live in the United States.

Some 7% of respondents say the marketing emails they receive are always useful, and 8% say they are frequently useful.

In addition, 29% of respondents say marketing emails are sometimes useful, 33% say they are rarely useful, and 24% say they are never useful.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji