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#SocialSkim: Social Media This Week, Including Conan, Instagram vs. Vine, More!

by Angela Natividad  |  
June 28, 2013

We're loving the summer sunshine, but tweeting away anyway... because socnets just don't go on vacation. Find out what differentiates Instagram Video from Vine, why social is key to being found online, how Conan O'Brien made the leap from late-night host to social sensation, and how to promote your brand on YouTube. Skim for a social summer!

DOMA's been flipped! It's a happy week for marriage-equality folks everywhere, following news that the Supreme Court overturned a key provision of the Defense of Marriage Act. Many brands are celebrating publicly, proudly putting their views in the forefront, including Goldman Sachs, MasterCard, Smirnoff, and—maybe sweetest of all—Ben & Jerry's. A small reminder that in this brave new world, it's as much about who you are and where you stand as what you sell.

Why Vine won't shrivel because of Instagram Video. Conversation about Instagram's launch of 15-second videos is shifting. Instead of wondering whether it'll "beat" Vine, some feel there's room for both in the market, in the same way there's room for both Twitter and Facebook. Says Ovum analyst Jan Dawson, "Vine is like fast food, while Instagram video is more like eating in a nicer restaurant." We think it's too soon to tell. But to form your own opinion, check out Vine versus Instagram, a superfast way to see offerings from each site side-by-side... then vote for which is better. We'll say quality production is wanting on both.

Speaking of insta-video, VP of Digital Strategy Tim Baker of the MWW Group explains how you can build a robust video strategy. Nothing you haven't heard before: However long your video is, ensure it tells a story. He also thinks that if you can't tell a story in six seconds, you're not "trying hard enough."

Social: stronger than search? Last year, half of American internet users between 18 and 23, and 43% of users between 24 and 32, used social networks as their primary online discovery resource, according to Forrester Research. Facebook and Twitter are the preferred means of discovery for nearly one-third of Americans, up from just 18% in 2010. And though 54% still rely on traditional search to find what they seek, the figure is declining. That's not to say you should scale down your SEO... but definitely consider scaling up on your social presence. It may be the way most of your customers find you.

It's a real cloud atlas. For an example of how big data can make a difference, all you need to do is look up. The CloudSpotter app enables users to take pictures of clouds and try identifying their type. NASA will be using this data to calibrate its CERES instrument to better monitor the effect of clouds on Earth's climate. Happy cloudspotting!

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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  • by Gracious store Fri Jun 28, 2013 via web

    There is a huge difference between Vine and Instagram, though both are social networks sites, but the two platforms are designed differently. Users use each platform differently, so the sec Instagram video is not in any way a threat to Vine. Brands can use either or both platforms how ever they choose to.

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