Score! (Some best-practices for #WorldCup marketing, that is.) This week you'll also learn about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new deal between Wikipedia and the PR industry. Skim to stay cool under the sun (sponsored by Brazil).

Twitter's all over the World Cup and has published an entire article explaining how to follow the events online. It also created a catchy little video to get the world's soccer players pumped. Because who needs Brazil when there's Vine...?

To ensure you look as patriotic as possible, Twitter's brought back its Hashflags feature: In your tweets, enter a three-letter country code after a hashtag, and the country's flag will appear by your text. Not sure how? Make like Shakira:

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.