Twitter's Buy Now button is now easier to access. We'll also tell you about Facebook's new GIF-style profile photos and TV-targeting tools, how to improve your content in an AdBlock era, Twitter's possible move into long-form content, and YouTube's prospective subscription service. Skim to stay visible!
More ways to sell directly on Twitter
Twitter's Buy Now button is hitting the big leagues! The site's entered into some new partnerships that make it easier for businesses to punt products via tweet: Bigcommerce, Demandware, and Shopify are now part of the program, as well as retail partnerships powered by Stripe Relay for Best Buy, Adidas, and PacSun.
"With Buy Now, businesses can drive more conversions and remove much of the friction in the mobile purchasing process," Twitter writes. Sounds like a good day for joining hands with a new e-commerce platform partner.
1. Also, get ready for long-form Tweets
Twitter's allegedly working on a way to let users share tweets that are longer than 140 characters, which is odd for two reasons: Brevity sets it apart (and drives people—and brands—straight to the point), and it's already got a long-form platform called Medium, which, following a recent $57 million funding round, is now worth $400 million (so it ain't doing too bad). Twitter already lets people send direct messages longer than 140 characters, so it's possible the whole platform's moving in this direction. Sigh. Don't tell Marketing and Legal yet.
2. Everything Facebook launched for Ad Week!