It's the last 'Skim of the year, so we're looking both forward and back: Check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. We'll also check out cool new stuff, including how aging Millennials will influence business, and Web analytics that can track emotions.

Skim to kick the holidays off right!

2015 in Review: A Social Perspective

Who better to recap 2015 than the platforms we spent the year with? From YouTube's quirky, music-centric roundup (chock full of YouTube stars, natch), to Facebook's and Twitter's emotional, more event-based retrospectives, these already-nostalgic topics are guaranteed to pull at your heartstrings.

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.