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#SocialSkim: Twitter's Darkest Days, Facebook's New Like Buttons, Plus More Stories in This Week's Roundup

by Christian Neri  |  
January 29, 2016

This week is filled with drama and big changes at the biggest social networks. Get the scoop on Twitter's half-billion-dollar executive exodus, and find out all about Facebook's Like button alternatives and when to expect them.

We'll also dig into the benefits of Facebook's newly expanded ad network, and share how to figure out what kind of content you should create. Skim to stay social-savvy!

Twitter loses four senior execs... to the tune of a half-billion dollars

The heads of engineering, media, product, and Vine are officially out at Twitter, and Wall Street took notice. The company's market value plummeted $560 million following the news, even as CEO Jack Dorsey said the execs chose to leave the company.

Whether the social network's disappointing performance in investors' eyes sparked the change, at least one source cites the departures as a part of a long-planned restructuring since Dorsey jumped back into the CEO seat last October.

One thing is for certain: Shakeups at Twitter are nothing new, and only 5 of 13 executives who presented at its conference in November 2014 remain today. How's that for job security?

1. Facebook's new Like button alternatives are coming in next few weeks

After making headlines the world over last year regarding the creation of an alternative to the Like button on Facebook, Zuckerberg and crew are ready to launch. The company announced the final six emotions—angry, sad, wow, haha, like, and love—that will comprise "Reactions," the new name given to the options.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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