Get the latest on Facebook's latest algo update and open-to-all livestreaming, and find out whether you've got access to Instagram's multi-account support test. You'll also get a cool lesson from GaryVee on how Snapchat benefits B2B brands. That's just the beginning; skim to keep your whistle in tune.

Facebook's updated News Feed algorithm promises more engaging stories

Another week, another algorithm adjustment. This time, the Facebook formula that determines what posts appear on News Feeds changed to include qualitative feedback based on users' experiences, ultimately to serve more relevant posts and garner higher engagement.

What does that mean for you? The usual volatilities: The update should have no meaningful impact on reach or referral traffic for most; some may see referral traffic rise, and others may see decline, depending on whether the rate your stories are clicked on matches how often people report wanting to see them near the top of their feeds.

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ABOUT THE AUTHOR
image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri