This week's all about new frontiers: Instagram jumps aboard the algorithm train; Facebook, WhatsApp, and Snapchat push encryption boundaries against regulators' wishes; and Kodak tries its hand in social.
We'll also discuss why Facebook's Canvas ads could be a mobile game-changer, and we'll give you some tools to build your perfect social media calendar. Skim to stay ahead!
Instagram joins the algorithm club, turns feed over to the robots
Following Twitter's announcement last month, Instagram is set to ditch chronological order and reorder the photos you see with a Facebook-style personalized feed.
The algorithm will roll out in the coming months. It will be based on the likelihood you'll be interested in the content, the timeliness of the post, and your relationship with the poster—meaning your previous likes and comments, among others variables.
The move comes as it's revealed that Insta's 400 million monthly users miss 70% of their feed, on average. If history is any indication, users will likely kick and scream about the change until they inevitably reach a point of acceptance.
As Instagram's user base continues to grow, content floods the platform, and engagement decreases, one fear is that the move will create a pay-to-play landscape and brands that previously depended on organic reach will need to pay to compete. However, Instagram should be able to deliver increased engagement and better targeting because of the algorithm.
Are you ready for a curated feed? Let us know in the comments below!