Twitter takes the lead in this week's #SocialSkim with new updates that help brands better use the platform for customer service, a new app dedicated to live streaming, and (finally) a newly expanded character limit that gives you more room to play.

We'll also go in-depth on Google's new app meant to contest Facebook Messenger; and we'll let you in on the new Instagram feature we've all been waiting for, and tip you off to the top 10 social trends for 2017.

Skim to spend your time wisely!

1. Google's new app, Allo, aims for Facebook Messenger

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri