Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch.
The report was based on data from a survey of 304 social media marketers who work for companies that have more than 100 employees.
Some 59% of respondents say they agree with the following statement: "Paid social is more effective than organic social."
Some 33% of respondents are neutral about that statement, and 8% disagree with it.
Some 39% of respondents say they use mostly organic social media, 35% say they equally use paid and organic, 13% say they use only organic, and 12% say they use mostly/only paid.
Two-thirds of enterprise marketers say Facebook is one of their preferred paid social channels; 34% say YouTube is a preferred channel; 33% cite Twitter, and 30% cite LinkedIn.
About the research: The report was based on data from a survey of 304 social media marketers who work for companies with more than 100 employees.
