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#SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This Week

by Christian Neri  |  
September 30, 2016

Some of this week's headlines: 'Facebook at Work' to launch next month; Snapchat introduces Snap-taking connected glasses, rebrands; LinkedIn launches Learning, gets cozy with new bot; four fatal LinkedIn prospecting errors; warning: Millennials aren't shopping on social media; and much more...

Skim to get the full scoop!

1. 'Facebook at Work' to launch next month

Facebook is set to release Facebook at Work, its enterprise communication and collaboration tool, in the next few weeks according to sources close to Facebook.

The platform will launch to compete with the likes of Slack and Salesforce's Chatter, providing a work-centric News Feed and Messenger platform (complete with audio calling and live video) meant to help colleagues exchange ideas and assume tasks.

The application will be charged on a per-seat, monthly active user basis, meaning brands won't pay unless employees stick to it. Some large brands, including 100,000 employee-strong Royal Bank of Scotland, are already on board for launch.

Will your company consider Facebook at Work?

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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