MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Instagram Stories or Snapchat? Marketers now have another option for a social platform for limited-time photos and videos. So, which one will work best for your marketing?

That depends on who you want to reach. "52% of teenagers use Instagram," states the following Mediakix infographic. "41% of teenagers use Snapchat."

If you're going for the older crowd, 53% of 18-34-year-olds use Instagram; 41% of that demographic use Snapchat.

Moreover, on Instagram, users can search by name, username, hashtags, and geographic locations. However, there's no search on Snapchat.

To find about more about the differences between the two social platforms, check out the infographic.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski