The biggest news in social this week: LinkedIn finally gave the world what it wanted—audience insights; Facebook builds an inbox designed to make your brand's communication a cinch; Snapchat sends its users on a treasure hunt for Snap-recording sunglasses, and it secretly files for an IPO; Pinterest builds new "Explore" feature; Facebook's post-election PR disaster; much more...

Skim to dig in!

1. LinkedIn rolls out Audience Insights

Big news for B2B marketers spending days on end on LinkedIn: the business-focused social network just introduced audience insights on mobile, with desktop insights soon to come!

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri