The biggest news in social this week: LinkedIn finally gave the world what it wanted—audience insights; Facebook builds an inbox designed to make your brand's communication a cinch; Snapchat sends its users on a treasure hunt for Snap-recording sunglasses, and it secretly files for an IPO; Pinterest builds new "Explore" feature; Facebook's post-election PR disaster; much more...
Skim to dig in!
1. LinkedIn rolls out Audience Insights
Big news for B2B marketers spending days on end on LinkedIn: the business-focused social network just introduced audience insights on mobile, with desktop insights soon to come!
From now on, tapping on "Me" on users' content in the company's mobile app will result in real-time insights about who has read their posts, including job titles, which companies they work for, how they discovered the users' content, and more.
The new data provides users with a much simpler way to track the success of their LinkedIn strategies—seeing whether their posts were optimized in a way that enabled them to reach their desired audience, and providing an easy entry point for connecting with relevant users in their industries. Finally!
2. Facebook builds a unified inbox across all its platforms