In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers.
How do you compare with smart B2B marketers? Take a look at the following infographic from ToTheWeb.com to see where you stand.
The infographic categorizes the marketing/media mix into owned, earned, and paid media.
"Owned" refers mainly to company- or brand-owned websites and blogs that are rich in content and optimized for mobile and desktop browsing so that potential leads can easily access the content they're seeking.
Online, "earned" media often refers to high-quality inbound links, social mentions, including retweets, and generally mentions or news coverage (including by traditional media) of your brand or products/services online.
"Paid," of course, refers to the myriad of advertising channels and products available for use. For more-detailed information, click or tap on the infographic:
Continue reading "Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Sales: