"Your email database is the foundation of your email marketing strategy," an infographic by Campaigner Email Marketing rightly states.

If your email bounce rate is greater than 3-5%, consider that as a sign your email list needs a good scrubbing, according to the infographic.

Emailing only to contacts who are likely to interact with your email campaigns is crucial, Campaigner points out.

Why? For various reasons. If, for example, there are too many bounces, you risk getting blocked, or even blacklisted.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a long-time editor. Reach him via vahe@marketingprofs.com.

Twitter: @habesh