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Keep It Clean: The Importance of Email-List Hygiene [Infographic]

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"Your email database is the foundation of your email marketing strategy," an infographic by Campaigner Email Marketing rightly states.

If your email bounce rate is greater than 3-5%, consider that as a sign your email list needs a good scrubbing, according to the infographic.

Emailing only to contacts who are likely to interact with your email campaigns is crucial, Campaigner points out.

Why? For various reasons. If, for example, there are too many bounces, you risk getting blocked, or even blacklisted.

For some best-practices and other information on email list hygiene, check the infographic:



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Vahe Habeshian is the director of publications at MarketingProfs and a long-time editor. Reach him via vahe@marketingprofs.com.

Twitter: @habesh

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  • by Neil Mahoney Mon Dec 5, 2016 via web

    As a former NSM and B2B magazine publisher, I'll testify that keeping prospect and circulation lists clean is one of the most difficult tasks there is. Just as everybody wants to load up the lists, no one wants to take the effort to keep them lean and clean.

  • by Jim Carter Fri Jul 7, 2017 via web

    This is a great infographic. We can even use email hygiene service to clean our email and ensure less bounce back.
    This will surely help. https://www.accuwebhosting.com/blog/top-10-bulk-email-list-verification-val...

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