Question

Topic: Taglines/Names

Busniess 60th Anniversary / Birthday Slogan

Posted by Anonymous on 11/26/2012 at 8:20 PM ET 125 Points
We are a foodservice company providing fun foods on an amusement park. We will be celebrating our 60th Anniversary (or I like to even call it birthday). Looking for slogans that I can use among our employees and potentially customers to publicize the milestone throughout the year
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 11/27/2012 at 12:05 AM Accepted
    Why should your employees and customers care about your birthday/anniversary? What about your history over the years has positively affected them?
  • Posted by Moriarty on 11/27/2012 at 1:56 AM Accepted
    Don't mind Jay, he is a professional and needs justification for everything he does.

    However, if your slogan is to be any good, we need a little more info about who you are and where you do it.

    Moriarty
  • Posted by Jay Hamilton-Roth on 11/27/2012 at 7:46 AM Member
    (Aside: Moriarty - I ask questions when I want to understand something better. They may not be the questions you'd ask, but they are intended to elicit an underlying need. Ultimately, I want to help people solve their problems, and not simply address a symptom.)
  • Posted by mgoodman on 11/27/2012 at 9:01 AM Accepted
    Don't mind Moriarty. Jay has asked the right questions.
  • Posted by Moriarty on 11/27/2012 at 11:15 AM Member
    Goodie and Jay

    there are times when you can be too direct. The world does not revolve around the American style of advertising. It is an easy mistake to make, so please do not make it.

    M
  • Posted on 11/27/2012 at 11:40 AM Author
    We want our young teenage work force to be proud of being part of a local company that has employed thousands of youth in 60 years...a part of history of our community. The slogan would be used for employment advertising, employee handbook cover and other employment materials. All advertising and sponsorships that we do locally would also display a slogan for yearbook ads, movie theater ads, sporting event sponsorships...etc. Prior to our anniversary our slogans have been : Finally a job to smile about, MORE than a summer job, 101 REasons to work for Whiting's Foods...with graphics that support it....to name a few.
  • Posted by mgoodman on 11/27/2012 at 12:11 PM Moderator
    Given that, I'd recommend that you focus on the thousands of local youth you've employed over the years, what you've done for them (and promise to do for the next ones), and not on the age of the company.

    It was a great company when it was 58 years old, and it will probably be even greater when it is 62. What's important is the BENEFIT you're trying to communicate -- not the number of years it took you to get to this point.
  • Posted by Moriarty on 11/27/2012 at 12:23 PM Member
    "A local company" - but where?

    You also have thousands of fantastic references, could you share a few of them? That would be a direct line to the people you want to speak to.

    M
  • Posted on 11/27/2012 at 2:55 PM Author
    We are in Santa Cruz CA
  • Posted by Moriarty on 11/27/2012 at 3:32 PM Member
    Then I had best leave this to your American experts.
  • Posted by mgoodman on 11/27/2012 at 4:24 PM Moderator
    BTW, you have done a great job with your website. It captures the message you're trying to convey. Very nice.

    The pictures and the quote on the homepage tell a clear and impactful story. I'm not sure you need a "birthday" slogan. Why take the focus off your powerful story?
  • Posted by Gary Bloomer on 11/27/2012 at 8:37 PM Accepted
    You already have your slogan on your "101 Reasons" page.
    Here you've got all the story you could ever need.

    https://www.whitingsfoods.com/jobs/reasons.shtml

    Had I not found this page I'd have gone with the SAME approach Jay presented, namely: Why should your employees and customers care about your company birthday or anniversary?

    The answer is that you've built a community. So, perhaps another idea could be "Whitings Foods: Because we're more than just a company, we're a community"
  • Posted by peg on 11/27/2012 at 9:47 PM Accepted
    60 years of fun

    A community built on 60 years of smiles

    With 60 years of practice, we're pretty good at fun.

    The hiring version would be:
    With 60 years of practice, we're pretty good at fun. Join us!

BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)