Know-How Exchange : Taglines/Names

What you do is NOT offer a "one size fits all" consultative solution to solve a company's needs. You are correct in that few do this. Or if they do, they don't market it that way. Too many times we are asked to comment on some universal sales letter that someone envisions will click and product mega bucks. Very refreshing!

Team Development
Consultative Solution Development
Team Consult Solutions
Growth Solutions

Sell Well and Prosper tm

Thank You Carol,

I appreciate your comments,

The challenge, I suspect, will be convincing prospective clients that the value you bring will more than offset your fee. You'll probably have to use your own win-win, listen-to-their-needs approach to land new accounts. I certainly applaud your philosophy and wish you well.

In your case, the name is not as critically important as it might be if you were selling toothpaste or potato chips. The name isn't what's going to grab people's attention and make them pick up the phone to call you---and it probably won't really have much impact on whether they will hire you or not.

Maybe the way to go is to define your primary target audience very precisely and come up with a name that will say, "This is for YOU, target audience."

Thank you for your response,

You are absolutely right, when it come to meeting with my clients to determine if and how I can help them but I need to get in front of them.

That's why it's important to have a name that will describe what I do.

How often do you think executives sit in their office and think, I need new blood, new Ideas to help me grow this business ?

I know I've been there, so when that occurs I want them to be able to google it and have my company name pop up.

Any thoughts ?

in today's interconnected world, it seems to me that you need a name which conveys the services you provide for your client, but also addresses the benefits you provide for their prospects.

As you build these long-term relationships, these prospects of your clients may look you up on the web, make a connection to you on linkedin, follow you on twitter, read your blog, and so forth.

Unfortunately, winwin.com is not available (although no one seems to be using it). If this were my company, I would look for a name which addresses your servicesfrom the point of view of the buyer of services as well as the benefit from the point of view of the seller of services.

if you are calling on national account X on behalf of a client company and a manager at national account X reads your website, would you rather they find an article you wrote about how much you help your clients or would you rather they find an article you wrote about how to create win-win relationships?

I believe that winwinsolutions.com might be available (there may be accompanied by that name).

This sounds like a great business model to me...please continue to ask questions (and hopefully answer a few) as you build your business. Good luck.

You made some very good points, I need to think about that a little more.

In regards to Win Win solutions, it was my first choice, but it's already taken, I'm glad to see that we're thinking along the same line.

Thank you for your input.

I havent got another suggestion (yet) but thinking of your audience -- of larger co's. A C-Level exec already knows he's a winner. I think "win win" is overused and this group is beyond winner. I was just going to use the word trite, when Randall's post came in.

Thank you both, I agree that Win Win may be overused, but it's the outcome that's important.

So what you are saying, is the true out come will be a "Win Win solution " but not to use it in my name because it trite ?

I can see that, but I still need to find a name,

P.S I just joined Marketing Profs and I love it, this is a great service. Thank You !

I googled a dozen exec consultants and they either use their own name, or do something goofy-- like "shoot for the stars consulting". (yuck!!)

I don't know anyone who'd hire a consultant and not expect win win. That isn't a differentiator anymore. There isn't a person out there that wouldn't say that.

What you do that is different is come in, without a specific program, no bias and no one size fits all attitude. So, don't try to come up with a one size fits all attention grabbing catch name. That isn't what you are about.

Your approach, your results are the differentiator. You're going to come in, put them at ease and lathey are going to be comfortable sharing it all. The good, the bad and the ugly.

You know the other kind-- the one so wrapped in their can "pitch" (I hate that word so I only use it as a derogative) that you can't get a word in edgewise.

What is the niche besides large companies. Is it turnarounds? The numbers? What turns you on. Maybe we can come up with something besides Bruno's Big A- Consulting Group.

My own experience -- the contracts I've negotiated with big co's -- certainly rapport is important. I have found rapport is built more on listening skills than anything else. Honestly, they don't care about win win. They say that, but do they really mean it? Most of the time things are reasonable and they don't want to milk anyone dry-- but they want a solution to their problem or issue-- and that alone-- it's all about them. And if you screw up, that win win stuff just flew out the window!

Thanks Carol,

You made some very good points, I must say that over the years I noticed that a lot of people and companies will say that they are looking for a Win Win solution, but when it comes down to the wire, they are not so concerned about the other party winning anymore.

During my career I coached and trained sales reps, and on a few occasions I refused their contracts because I felt that the rep was thinking more about how commission he was going to make, than the customer's need.

I walked away from deals that based on my experience I felt that my customer was making a mistake, I could of easily cashed in and never look back, but that's not me.

I agree with you, I also hate cliché's, all I want to do is make it easy for someone that needs help with, growing their business, and or negotiating deals, to find me.

back to the business name - you consult and solve problems, you are a business negotiator regardless of all that Covey 7 habits Win Win Jargon.

Maybe
The Business Negotiator
The Consultant
The Deal maker
The Solutionist (make up a word)
Positive Outcomes

Would be strong names that promote power and positive out comes

Actually, I like 'The Solutionist'
though it might work better as a book title. (unfortunately)

But, if you provide Successful Solutions for companies, why not use or expand on that name? Everyone in business can relate to those two words, I think.

SuccessSolutions.com

SuccessfulSolutions.com

Good luck. :)

Sorry, I'm in dot com mode today.
I meant to write:

Success Solutions, Inc.

I agree with you -- the salesperson only after the sale and not interested in a long term relationship with the client. We've all met them. But there seems to be less of them as the level of professionalism of sales rises. And they burn out quickly.

As far as "finding you"-- they won't. No matter what you name it. To rise to the top you're going to have to find them. You know that. Google the names of firms doing what you do and see how benign the names are.

I had a very interesting conversation with another trainer about this very thing-- you may sell looking for a win win but people buy because of personal wins.

Pinnacle Success
Selling Edge
Management Edge
Clear Focus
Focus Management

I still think more info about a niche could help!

Bruno -

The following domains are all available. Ideally, you want a name that describes what you do or the benefit that you offer. Anything strike your fancy?

NegotiatedWins.com
NegotiatedWinWins.com
FinancialWins.com
FinancialWinWins.com
BusinessWinWins.com
SeliingWinWins.com
CorporateWinWins.com
TheWinWinner.com
FindingWinWins.com
AllAroundBetterDeals.com

Trust Technologies

Success Masters

winwinbylistening.com is available!

Wow !

Thank you everyone, that was very helpful, here are my top three choices

1) Negosis
2) Selling Edge
3) Business Negotiator

I will let everyone know, on the official name once I'm incorporated.

Thank You

I think I'd worry less about the domain name and more about the overall marketing approach and company name. It's not likely that your target audience will be searching for the primary benefit you provide. It's not even that easy to articulate here ... success? long-term relationship based on mutual trust/respect? effective negotiating?

If you don't want to use your name as the core component of the company name, then pick something that at least sounds professional -- Management Edge and Clear Focus, for example (Thanks, CarolBlaha). If you get too clever with trying to capture your benefit (which is admittedly fluid, not crisp), you risk being seen as "too cute."

Consulting is difficult enough to sell because the deliverable is not tangible. You certainly don't want to confuse people because of a mismatch between the main benefit you deliver and the name of your company.

I'm usually the one arguing that the name needs to express the benefit. This is one case where I wonder if that's really the right way to go ... given that the benefit isn't a straightforward and simple thing to describe. (That will make it hard to sell too, of course.)

thanks Goodman-- you said very succinctly what I tried to say in upteen posts.

I do too usually think a name should be a "core component" of the company. But with this poster's approach, I agree-- use your name or something professional.

Selling, management skills go out of style, or as Seth Godin calls it-- get outfarmed.

Think Joe Girard or Zig Ziglar-- great salespeople-- and still some lessons learned. But sell the way they did today? Joe Girard talks about how he'd lay on the floor, kicking like a baby saying "are you going to buy a car from me?" There again, is a lesson to be learned -- but don't try that at the office.....

in addition to the marketing approach (I agree with mgoodman that the marketing approach is much more important than the domain name) you might need to think a little bit about the implementation of these programs, and now this impact your choice of names.

For example, if you call upon a prospect, which company name will you use? When you have your own business cards, or will you have business cards related to each of your client companies? When you have a separate e-mail account for each client company? If you send a letter, whose letterhead will it be on? If you leave a message, what company name will you use? Whose callback number will you use?

Which is more important, your ability to sign clients, or your ability to be effective on behalf of those clients?

Company names which reflect your selling skills may be poorly received by end-user prospects you call upon.

For over 12 years, I operated as a freelance business development person (specializing in cold calling by telephone). My business philosophy was, "prospect centered marketing". I attempted to implement the Golden rule when placing calls. I attempted to place the sort of call that I would want to receive myself.

I totally agree with your philosophy of building win-win relationships. However, I found that the majority of those who wrote checks for outbound marketing campaigns were much more interested in ROI than they were in the perspectives of their prospects.

If you would like to discuss this further, please send me an e-mail. Good luck to you.

Thank you for your response,

I already have two clients that I represent, ( two very different fields ) when representing my clients to their customers or prospects, I use their company name, I have a business card with the title they want me to represent i.e. VP of Sales, and my contact information, the customer/prospect does not know that I also have my own business, they do not need to know this, it's completely irrelevant to them. When I am representing my client I work for them and not for myself.

The only reason I need a company name, is for when I'm looking for a new client to add, or one of my contracts is coming to terms.

Continuing Change Coach

Winning Initiatives Broker

First To The Wire.