Question

Topic: Taglines/Names

They Say Its All In The Name ... I Still Need One

Posted by Anonymous on 7/14/2012 at 2:52 AM ET 125 Points
I am in the process of starting up an on-line boutique then one its off and running expanding in to an actual store front I have done all my research from laws to products I am just frozen when it come to a name can anyone help? I will sell ladies clothing along with shoes, handbags, some gifts and a small selection of mens ware age wise would probably be from teen - 40? I am located in Texas so I was kinda thinking something with southern in the name (not a must) almost everything with that seems to be taken. I am open to any suggestions Thank-you to everyone for your time :)
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RESPONSES

  • Posted on 7/14/2012 at 2:54 AM Author
    also If you had ideas for a tagline for the name it would be great any little bit will help
  • Posted on 7/14/2012 at 3:09 AM Author
    I have thought og the name Southern Chaos . how does that sound? any idea on taglines?
  • Posted by Jay Hamilton-Roth on 7/14/2012 at 8:26 AM Accepted
    (Aside: Teens are unlikely to want the same stuff as 40-somethings)
    Who specifically are you targeting for your store? More than just age - what demographic (live where, income level, etc.)?
    What will make your store especially worth shopping at for them?
    Will you be making your own goods or selling name brands or ... ? What are the style of these goods (formal, funky, dramatic, etc.)?
  • Posted by mgoodman on 7/14/2012 at 11:32 AM Accepted
    What you plan to sell is less important (for naming and marketing purposes) than the target audience to whom you want to communicate.

    Who are the customers? Where? What makes them tick? How will they find you? What do they need that you can provide? What benefit (for them) will you deliver? Why should they buy from YOU (and not a competitor)?

    We can definitely come up with some good names (and taglines), but first we need to understand your customers. Not just gender and age, but how they make purchase decisions, how they're different from the people of the same age/gender/geographic location who don't want to buy from you, etc. Have you actually talked with prospective buyers? What words do they use to express their needs?
  • Posted by littlebitokrazy on 7/14/2012 at 1:54 PM Accepted
    Sine you are opening online you would also need to make sure the keywords play a part in the name.

    you could also pull you last name into it, for example:

    Tweeded Reed


    Boutique central
    Fab fashion
  • Posted by Gary Bloomer on 7/14/2012 at 3:29 PM Accepted
    I think you need to carry out a little more business planning before you move forward.
  • Posted by ben.singkol on 7/14/2012 at 6:26 PM Accepted
    As much as I agree that you need a catchy name, I would also agree that you could use a bit more planning. Obviously you will want to be well prepared for your endeavor, but I find that with planning comes inspiration.

    You may be rushing to get your business up and running, but if you take your time and walk away from the name thing a bit, you may find that the name just comes to you.
  • Posted by Harry Hallman on 7/16/2012 at 4:56 PM Accepted
    Do yourself a favor and just use your name. It can be the first and last name, the first name or just the last name. It can even be a middle name. Add boutique to the name and you will have a fighting chance of getting the right url. You can also add shop to the front of the name if you cannot get boutique.

    This way, as your concept grows you won't be stuck with a regional name or a quirky one you make up that will no longer fit your customer.

    Heed what others hear are saying about planning and marketing. Just because you build it doesn't mean anyone will visit you.
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