This month only: Save $100 on PRO with code OCTOBER »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 607,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need Creative Name For Internal Newsletter
1/2/2013 at 3:54 PM ET
I need your creative minds to suggest a catchy title for an internal employee newsletter. Here is some information about the company and target audience.
- We are aviation and training company that manages pilots and certifications
- The newsletter is published weekly (on Fridays) and is targeted to management and support staff.
- Employees are located nationwide.
The current name of the newsletter is "Flight Times."
Your ideas are much appreciated!
1/2/2013 at 4:33 PM
How man people read your newsletter? How does it serve employees and how is its content and value perceived?
1/2/2013 at 4:37 PM
1/2/2013 at 4:52 PM
And you want to change the name because...?
A "creative" new name is not likely to attract more readers or increase readership among those who receive your newsletter. Contents - information of the type that actually interests your recipients - is what will accomplish those goals. Better your focus on improving content and keep the existing name than change the name not not provide appealing content.
1/2/2013 at 5:32 PM
For Gary: Approximately 650 employees are currently on the automatic subscriber list. Through surveys, it's been well received by the target audience - they like the content and the quick round up of information. It's currently a one-page email newsletter, but we are thinking of expanding it to two pages (no more than) with the new content that we're introducing.
For Phil: We're had the same name and format for the last six years. Now that all of our employees are going to a new email system and becoming more technical, we want upgrade it to be more modern and capitalize of the email functionality that they will all have now. We don't have tailored comm for our mgt/support staff except this weekly email newsletter. We're adding some new content and changing the visual layout, so we want to change the title as well to something more modern and interesting. We're also changing a lot of ways that we do business - with our pilots and external business. This is an area that we can begin to make that change and feel that a new title will help usher in our new business model.
Thank you both for your comments and your help.
1/2/2013 at 5:53 PM
Dana - a sure fire way to get a good name is to ask your readership for their own ideas. Don't tell them anything, just ask. Note them all down, and the ones that come out top will be a very good indication of what they like.
You can also ask them what they don't like ... if you are brave enough!
This sort of open question isn't usually liked by management who want clean answers and simple data. If you get 100 responses, you will have to plow through them all. That of course, is the downside.
1/2/2013 at 7:22 PM
Flight From Fridays (FFF)
Friday Flight Club
Fridays Take Flight
1/2/2013 at 10:56 PM
Easy Flight Journal
1/3/2013 at 2:25 AM
The Friday Pilot
The Weekly Pilot
1/4/2013 at 8:18 PM
Take Off (and landing?)
In flight Guide
BACK TO TOP
Post a Comment
Five Email Mistakes Even the Experts Make
by Amanda Kiviaho
10 Steps to a Successful Naming Workshop
by Emma O'Brien
How to Make a Negative Review a Positive Experience
by Holly Cordner
How to Build an Instagram Influencer Campaign in Six Steps
by Ryan Stewart
Seven Skills Marketers Need to Succeed [Infographic]
by Verónica Maria Jarski
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with