This July Only: Save 30% on PRO with code SUMMER30 »

Real-World Education for Modern Marketers

Join Over 616,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Taglines/Names

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Weight Loss Health & Fitness

Posted by rivagees on 250 Points
Looking for a Tagline''s that are unique clever, but different about Peoples weight losing, I am starting a website to inspire help and teach people the right way to lose weight and to be different, Not like everyone else I want mine to pop to catch your attention to make people want to stay on my site not to think it is just another weight loss web site. I have really great new exercises that no one else has, I have great new fun not boring exercise to do if you are really heavy and don''t want to go to the gym, I have things that know one has ever seen. So I need really great fun inspiring ideal''s to make people want to stay on my site.. For instants a Friend of mine was starting a women''s penny stock market club and they came up with the Name Girl scout rookies, I thought this was very clever this is what I am looking for different and clever thank for all your help !! Very Much appreicate it.

  • Posted by Gary Bloomer on Accepted
    For a start, and no matter how clever you (or anyone else thinks) it is, your friend's use of the name
    Girl Scout has NOTHING to do with investing, AND it's also a violation of an existing trade name, a name to which your friend has no rights and who's use of which breaches the Girl Scouts terms and conditions (Read more here: http://www.girlscouts.org/help/terms_conditions.asp).

    Second, people do not remain on a website simply because of a name or tag line. Content keeps people on a website, content that is relevant, useful, well written, appealing, attractive, and that aligns with the desired outcome or interest of the reader.

    Your really great exercises that no one else has? Do they work and if so, how, what results do the give and over what time span and with what kind of effort?

    Although I'd be the first to admit I'm not the best writer in the world, and as for ideas to keep people on your site, I strongly recommend you either partner with an experienced web content writer, or that you have someone other than you or a family member copy edit your site content before the site goes live. If your site text contains the kinds of grammatical errors I've just read in your question, few people will take you seriously.

    Before you get excited about a tag line I suggest you outline the kind of person you're targeting. By that I mean someone specific. Everyone with a weight problem (meaning someone like me) is an individual with a weight problem. It's a mistake to aim your content at EVERY fat person because only a few of those overweight people are your ideal clients.

    Your messaging needs to align with the goals of someone specific, so that when that someone reads your material they instantly think "That's me!"
  • Posted by Moriarty on Accepted
    Gary's on the right track here.

    You say "I have great new fun not boring exercise to do if you are really heavy and don''t want to go to the gym, I have things that know one has ever seen"

    Because if that is the case there won't be much probem " to make people want to stay on my site."

    Because that is what you want after all.

    A little help with the how you do it, and who you do it for might lead us to something that helps attract your better clients. Only that is very different from a "catchy tagline". In other words, what Gary said in his last paragraph.
  • Posted by mgoodman on Accepted
    Who exactly is your prime target audience? Where do they live? How overweight are they? Male or female? What have they tried before? Why didn't it work? Why will your approach work when the others didn't?

    Does your business have a name? We'll need to know what it is in order to come up with a good tagline. We don't want to repeat any of the words in the name, and we'll want to punctuate the positioning benefit (or end-benefit).
  • Posted by Jay Hamilton-Roth on Accepted
    Ultimately, it's not about the exercises. It about retraining ones habits and thinking.
    What's your goal for the site? To sell advertising or to have people contact you for a private training or for classes? Where are you located? And how do you know what you're offering is the right solution for your target audience?

    A great name starts by a deeper understanding of your audience, and isn't clever for clever's sake.
  • Posted on Accepted
    My, how clever you are - or you want people to think you are - you and your circle of friends. And in your collective efforts to be clever, you miss the point of what's involved in picking a name...something that appeals to your potential customers.

    Oh, and getting people to "stay" on your site comes AFTER you get people to find your site, so approach the problem from that point of view. A meaningful name - rather than a misleading one such as your friend's really clever "Girl Scout Rookies" - is more apt to attract viewers.

    As for "I need really great fun inspiring ideal''s," what you actually need is to sit down and start writing a formal business plan to give some substance to what appears to be little more than a dream.
  • Posted on Accepted
    Fat Free - innovative ways to beat the bulge
  • Posted by carrie77 on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in 10 days.

    Thanks for participating!
    Carrie (Moderator)

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!