Know-How Exchange : Taglines/Names

Why a "catchy name"? Are you hoping that the name alone will cause people to spend time reading it?
What's the name of your company? Who do you sell insurance to?
What's the value of the newsletter to your readers?
The more you can why people would buy insurance from you (instead of your competition), the more likely we can create a name that's "on target".

Who is going to receive this monthy newsletter? Why would they request it? What's in it for them to get and read the newsletter?

Don't focus on what you plan to put in the newsletter. Focus instead on the target audience and what THEY want and how the newsletter will benefit them. "Catchy" isn't nearly as effective as "relevant." And the name isn't as important as making sure the content is really helpful and valuable to the audience.

Its simply a name so I don't have to call it Newsletter 1, newsletter 2 so on and so forth. Our newsletter is centred around relevant content not selling our services, as they are already clients. Its simply to provide content to them that would be of value to them.

Hence why I just wondering if people had a more interesting name than 'Our Newsletter'.
Our company SHARE Mangawhai.

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