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Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Name For Financial Adviser Client Newsletter Pleas

Posted by deneyhayward on 2/25/2013 at 5:40 PM ET 250 Points
We are a Financial Advice company dealing manly with Insurance and need a catchy name for our monthly newsletter if anyone can help please?

  • Posted by Jay Hamilton-Roth on 2/25/2013 at 6:44 PM Member
    Why a "catchy name"? Are you hoping that the name alone will cause people to spend time reading it?
    What's the name of your company? Who do you sell insurance to?
    What's the value of the newsletter to your readers?
    The more you can why people would buy insurance from you (instead of your competition), the more likely we can create a name that's "on target".
  • Posted by mgoodman on 2/25/2013 at 9:34 PM Moderator
    Who is going to receive this monthy newsletter? Why would they request it? What's in it for them to get and read the newsletter?

    Don't focus on what you plan to put in the newsletter. Focus instead on the target audience and what THEY want and how the newsletter will benefit them. "Catchy" isn't nearly as effective as "relevant." And the name isn't as important as making sure the content is really helpful and valuable to the audience.
  • Posted by deneyhayward on 2/25/2013 at 9:44 PM Author
    Its simply a name so I don't have to call it Newsletter 1, newsletter 2 so on and so forth. Our newsletter is centred around relevant content not selling our services, as they are already clients. Its simply to provide content to them that would be of value to them.

    Hence why I just wondering if people had a more interesting name than 'Our Newsletter'.
    Our company SHARE Mangawhai.
  • Posted by Steve Byrne on 2/25/2013 at 10:09 PM Member

    (the) financial planner guide
    (the) financial planner maps
    pathways for financial planning
    learning financial planning
    reading about financial planning
    (the) financial planner's digest
  • Posted by Jay Hamilton-Roth on 2/25/2013 at 10:50 PM Accepted
    SHARE the Wealth
    SHARE the Wisdom
  • Posted by Moriarty on 2/26/2013 at 3:55 AM Member
    Finance Digest
    Finance Newsletter.
    Careful! The Monthly finance and insurance newsletter.
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