Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Name For Financial Adviser Client Newsletter Pleas
2/25/2013 at 5:40 PM ET
We are a Financial Advice company dealing manly with Insurance and need a catchy name for our monthly newsletter if anyone can help please?
2/25/2013 at 6:44 PM
Why a "catchy name"? Are you hoping that the name alone will cause people to spend time reading it?
What's the name of your company? Who do you sell insurance to?
What's the value of the newsletter to your readers?
The more you can why people would buy insurance from you (instead of your competition), the more likely we can create a name that's "on target".
2/25/2013 at 9:34 PM
Who is going to receive this monthy newsletter? Why would they request it? What's in it for them to get and read the newsletter?
Don't focus on what you plan to put in the newsletter. Focus instead on the target audience and what THEY want and how the newsletter will benefit them. "Catchy" isn't nearly as effective as "relevant." And the name isn't as important as making sure the content is really helpful and valuable to the audience.
2/25/2013 at 9:44 PM
Its simply a name so I don't have to call it Newsletter 1, newsletter 2 so on and so forth. Our newsletter is centred around relevant content not selling our services, as they are already clients. Its simply to provide content to them that would be of value to them.
Hence why I just wondering if people had a more interesting name than 'Our Newsletter'.
Our company SHARE Mangawhai.
2/25/2013 at 10:09 PM
(the) financial planner guide
(the) financial planner maps
pathways for financial planning
learning financial planning
reading about financial planning
(the) financial planner's digest
2/25/2013 at 10:50 PM
SHARE the Wealth
SHARE the Wisdom
2/26/2013 at 3:55 AM
Careful! The Monthly finance and insurance newsletter.
BACK TO TOP
Post a Comment
Google Just Got Rid of AdWords Converted Clicks. Now What?
by Dave McIninch
Slow Marketing: How to Deliver Faster Results by Slowing Down ...
by Ann Handley
The State of Social Media Marketing [Infographic]
by Verónica Jarski
How to Write an Email That Gets Opened, Read, and Responded to ...
by Verónica Jarski
Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to ...
by Assaf Dudai
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with