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Topic: Taglines/Names
Help Needed, Tagline, Re-branding Fashion Store
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I stumbled across this site by accident and still can't quite believe it!!
I'm posting from a small provincial town, in a country outside USA.
We run a ladies fashion store, the business was established in 1919, we are the third generation to run the store.
Historically the business was run as a small department store, with ladies fashions, shoe, underwear, curtaining and soft furnishing, special occasion wear, plus size, departments, catering to the 35+ mid price range female market.
For a number of reasons, including but not exclusively due to the recession we have seen our turnover plummet, steadily, over the last few years.
We want to re-focus the business in terms of target market and products offered.
Moving forward, we aim to provide weekend casual wear for the 25-45 female professional or stay at home mum with disposable income and provide a head to toe, full outfit service.
Now, here is my dilemma.... we are perceived as an old fashioned shop..leaving stock offerings aside for the moment...We still dress their mothers and we used to dress their grandmothers.
Anyways, the positives, we have been offered a concession store with a great brand, exclusive to us in our country (25-35 yr market, mid price range).
We have retained and have built a great brand list covering the 25-45 age range for next season.
Dilemma solution: Because we are a long established business and because we still have a strong following in our shoe department and because our name is synonymous with our town we feel that we have to retain the store name...which is for example "O'Malley".
For the re-launch in August, I am keen to change the name to "O'Malley & Daughters"....I'd like your opinion on this.
I am also working on a logo, trying to incorporate all we represent, solid, established, quality, customer service.
The tag line is the thing...I don't mind it being tongue in cheek..
In fact that would be my preference because I think it could follow it could be worked well using social media.
I'm looking to the future too and working towards an e-commerce site and "O'Malley & Daughters" is just not going to work.
Thanks, in advance for reading